Capture the heartbeat of the game with precision AI.

Major League Tech.
For Every League

We looked at the sports media landscape and saw a divide. The giants had the tools. Everyone else had the passion but not the budget. In an era where digital presence determines growth, being left behind wasn't just a technical gap-it was an existential threat to emerging sports.

Mid-tier federations and niche sports were being priced out of their own potential. They needed to deliver studio-quality content to grow their fanbase, attract sponsors, and secure media rights deals. However, the technology required to achieve this was locked behind enterprise contracts and complex, manual workflows that demanded armies of editors.

We built Zentag.ai to change the rules. We took elite broadcast automation and made it accessible, efficient, and intelligent. Zentag ensures that budget never dictates quality, and scale never compromises speed. Now, every team has the firepower to compete with the majors, turning every match into a content-generation engine.

Broadcast Logic.
Zero Learning Curve.

We simplified the entire production chain into three automated steps. Zentag.ai handles the complexity so you can focus on the story.

Connect
Universal Ingest

Send us your stream. Zentag integrates seamlessly with any existing broadcast or OTT workflow. Whether you use global standards like RTMP and SRT or a direct cloud file upload, we ingest your live signal with zero-latency overhead. No expensive hardware changes or local installations are needed. Just plug in your feed and let the engine play.

Detect
Context-Aware Analysis

We don't just look for simple ball movement or pixel changes. Our precision AI engine analyzes multi-dimensional data including audio spikes, crowd sentiment, and facial player reactions to identify the true narrative arc of a match. It understands the tactical difference between a routine defensive save and a match-winning highlights stop, ensuring only the highest impact moments are captured.

Package
The Studio Finish

Raw clips alone don't build global sports brands. We automatically wrap every high-impact highlight in your unique visual identity. The Zentag engine applies custom pre-rolls, dynamic sponsor overlays, and intelligent vertical 9:16 reframing in fractions of a second. You get a fully produced media asset ready for immediate distribution across TikTok, Instagram, YouTube Shorts, or Google Onebox.

LEADERSHIP

Leadership

Built by veterans from Perform Group, DAZN, and Data Sports Group. We combine deep domain expertise with cutting-edge AI.

Sowbhagya Shetty

Founder & CEO

Deep Roots in Sports Tech.

Sowbhagya is a veteran of the sports data industry. As the Founder of Data Sports Group and a former leader at Perform Group and the Press Association, she has spent 20 years shaping real-time content for the world's biggest media and betting companies.

She knows that data is the backbone of every great story. She built Zentag.ai to bring that same rigor to video: combining the precision of elite data analytics with the speed of automated storytelling.

Rajesh D'Souza

Co-Founder

Scaling the Business of Sport.

Rajesh brings over two decades of operational expertise to Zentag.ai. A mentor at Qatar SportsTech and veteran at DAZN and Perform Group, he has spent his career optimizing complex sports workflows for global scale.

He ensures partners don't just get a faster tool, but a smarter business model.

As a Liverpool FC supporter, Rajesh is used to match-day stress. That is why he insists on building stress-free software. He keeps the drama where it belongs: on the pitch.

Headquartered in Berlin
the heart of European tech.

We are not a Day 1 startup. We are built on a foundation of proven sports technology.

The Engineering Core

Our platform is built by a specialized unit of computer vision engineers and broadcast architects. We combine deep academic research in AI with the practical rigor of live sports production. We don't just write code. We understand the physics of the game.

Backed by Industry Leaders

Led by the founder of Data Sports Group (DSG), our DNA is rooted in high-speed sports data. We bring over a decade of experience serving the world’s largest media and betting companies to the video space. When you work with Zentag, you are partnering with a team that has delivered real-time accuracy for 14 years.

Trusted Standards

Ready to Own the Moment?

Stop letting your best content vanish into the archive. Join the federations and storytellers using Zentag to turn live plays into lasting engagement.