Zentag AI at PEAK Conference 2026:
How Rights Holders Are Turning Content Into Revenue With AI

Why PEAK Is the Right Room for This Conversation

PEAK brings together the people who sit at the commercial centre of sports rights holders who control what gets distributed, where, and on what terms. The conversation at PEAK is not about technology for its own sake. It is about what drives revenue, what builds audience, and what makes rights more valuable.

That is exactly the lens through which Zentag AI was designed. The platform does not ask rights holders to think like a broadcaster or a tech company. It asks one question: how much of the content value you already own are you actually realising? For most rights holders, the honest answer is a fraction of what is possible.

The Rights Holder Problem Nobody Talks About Enough

You own the footage. You own the moments. You have decades of archive, a live production feed every match week, and sponsor partners who want platform-native activations they can actually see.

But between owning that content and publishing it - across platforms, in the right formats, in the right languages, fast enough to matter - there is a production gap that most rights holder organisations cannot close with the resources they have. The footage exists. The audience exists. The commercial opportunity exists. The bottleneck is turning raw footage into finished, distributable content at the speed and volume the market now expects.

Zentag AI closes that gap.

What Zentag AI Does for Rights Holders Specifically

The platform processes your footage - live or archived - and tags every frame automatically by player, action, event type, score state, and emotional intensity. From that tagged asset, four production pipelines produce finished content without manual editing.

AI Sports Video Highlights Every match produces broadcast-grade highlight clips within seconds of the final whistle - ready to distribute to your owned channels, media partners, or social platforms. Configurable by duration, tone, and format. Your team sets the rules, the platform executes.

Archive Media Management This is where most rights holders find the largest immediate opportunity. Footage libraries that have been sitting inaccessible for years - sometimes decades - become fully searchable and commercially viable. Every moment becomes findable by player, action, or event. Sponsor activations, anniversary packages, licensed highlight deals, and territory-specific distributions that previously required hours of manual search can now be produced on demand.

AI Reframe Reformats your widescreen footage into vertical and square formats for Instagram Reels, TikTok, and YouTube Shorts automatically - with subject tracking so the action stays centred. One source feed becomes a full multi-platform content package without adding headcount.

Smart Live Recap Keeps fans engaged throughout live events with instant narrated match summaries - extending time-on-platform and reducing drop-off during matches where not every fan can watch every minute.

The Archive Opportunity Most Rights Holders Are Underestimating

For a rights holder with ten or more years of footage, the archive is often the most underleveraged commercial asset they own. The content has already been produced. The rights are already held. The only barrier to monetising it is the inability to find and package moments quickly enough to respond to demand.

Zentag AI applies its full tagging layer to historical libraries regardless of age or format. Once processed, your archive works like a live asset - instantly searchable, instantly clippable, and ready to package for sponsors, broadcasters, or direct-to-consumer distribution.

Rights holders using archive activation have unlocked new sponsor inventory, produced content packages for anniversary campaigns, and fulfilled licensed highlight requests that would previously have required days of manual search and editing.

Attending Peak Conference 2026? Get in touch at sales@zentag.ai