AI Sports Highlights. On Autopilot.
Zentag is an AI-driven sports content automation platform, born out of a leading sports data business and built to help broadcasters, rights holders, leagues and federations produce highlight content faster and at scale. From a live feed to a published social post, the platform automates five steps.
01. Detect. The most viral moments, automatically, straight from live or archived footage: goals, big plays, momentum shifts.
02. Clip. Match-ready in under a minute.
03. Reframe. Vertical for social, in seconds.
04. Orchestrate. Rules run it from start to finish.
05. Publish. To every social platform.
Zentag is trained across more than 50 sports, with automation tested and validated across 20-plus to date, and delivers an average of 96 percent accuracy in identifying key moments straight out of the box. It ingests RTMP or HLS streams as well as uploaded footage, and outputs custom-length highlight reels or individual moment clips, platform-ready for social and OTT.
What This Means for Your Bottom Line
For broadcasters and rights holders, that translates directly into three things.
Faster delivery. Highlights ready for social and OTT before the full match report is even filed.
Lower production costs. Less reliance on manual editing teams for routine clipping work.
Scalable coverage. Extend highlights across more competitions, leagues or archives without adding extra resources to do it.
What's New at IBC2026: Beyond the Highlight
IBC is also where we're giving the market its first look at three capabilities that go beyond sports highlights.
Monetizing news editorials, interviews and podcasts. Highlight automation was built around the moments a scoreboard can define. Newsroom archives run on a different kind of value: interviews, press conferences, podcast episodes and editorial footage that rarely get repackaged, tagged or resold because doing it by hand doesn't pay for itself. The idea is simple: multiply your reach, your revenue and your audiences using the same content you already have. We'll be showing how the same automation approach turns that archive into something searchable, reusable and sellable, not just a match into highlights.
An AI agent that recommends your most engaging clips. You don't always know which moment in a piece of footage is worth cutting into a short until you've watched the whole thing. This agent skips that step: it reviews your footage and surfaces its own recommendations for the clips most likely to perform, ranked before anyone has to go looking. You start from a shortlist of what's worth turning into a short, instead of a blank timeline.
An AI agent built into the platform. Separate from the clip recommender, this is a general assistant for working inside Zentag itself, built to cut down the time your team spends searching for and preparing footage across the platform, not just at the recommendation stage.
We're keeping the full detail for the booth. If you want to see any of these in action before you commit calendar time to a demo, this is the place.
Let's Connect at IBC
We're talking with rights holders and broadcasters across the market, and IBC2026 is the first place we're showing the platform in person.
If you want a walkthrough of how Zentag AI fits into your workflow, come find us.
IBC2026
RAI Amsterdam, 11-14 September 2026
Booth Location: Hall 5 - Content Everywhere, 5.C18
Want to set up a time in advance rather than walking in cold? Email events@zentag.ai and we'll get something on the calendar.
